In 2012, we set out to design the perfect T-shirt for men. We ended up with the Essential-T, a T-shirt designed to fit men well. Not thick, boxy and scratchy, or distressed, faded and thin. Just a simple shirt from 100% US cotton, that fit well and felt great from first time you put it on. In 2013 we expanded our product line to more products that work well and fit well. We design and manufacture all our products in our workshops in Marin County and San Francisco.